The US Software industry is a $600 BILLION dollar per year industry.
"Intuit" is a company very well known to those in Small Business. They are the owner of Quickbooks, Turbo Tax, Mint.com, Pro Connect, Credit Karma and now Mail Chimp. They were also the original owners of Quicken before they gutted and sold that brand off and they actually are the current owner of what was T-sheets although that is now buried a bit under the headlines.
Intuit does more than $6 Billion per year in sales, controlling a little over 1% of the total Small Business Software market, but within their niche of Small Business Accounting Solutions Intuit is considered by most to be a long standing Monopoly that is well protected by the Bankers and Government, with market share estimated to be in the 80-90% range.
To the general public and those who have never used their products there is "only one software for small business and that's Quickbooks". To the surprise of many familiar with the marketing and not the product, Quickbooks End Users are some of the most dis-satisfied software users on the Planet, and they know they've been trapped by a Monopoly for decades.
In Business, it's exceptional to differentiate yourself when the offerings are similar. But what do you do if the offerings are totally new and different? A bulleted list of differences can literally go on for pages and pages and pages. You could provide videos for the Software, but given 80% of sensory input comes from the eyes and not the ears, there's a chance that no matter what audio is provided with those, most will not be able to hear that which their eyes can not convey.
Thus, we prefer written presentation of information. It requires the eyes to provide words for the ears to hear. Does that make sense?
When you are totally and completely different with the potential to destroy a marketplace, it's typically best to just take on the biggest clown in town while allowing the others to watch on with Glee.
We feel the Biggest Clown in Town with a User Base that is most similar to that which we feel we can serve is Intuit, and thus, this analysis becomes more relevant below. We hope you enjoy the show!
Why should we target Intuit's Quickbooks User Base?
We believe you will see a theme below... See if you can spot it....
Wellness Offices trying to use Quickbooks as a Point of Sale System - Their handling of Vendors and Clients is extremely confusing and very inflexible. It just isn't a good fit.
Rental Property Owners trying to Use Quickbooks for Property Management and Tax Reporting - Their handling of Vendors and Clients is extremely confusing and very inflexible. It just isn't a good fit.
Hourly Billers trying to use Quickbooks for Billing and Tax Reporting - Their handling of Vendors and Clients is extremely confusing and very inflexible. It just isn't a good fit.
Construction Contractors trying to use Quickbooks for Billing, Project Tracking and Tax Reporting - Their handling of Vendors, Clients and Jobs is extremely confusing and very inflexible. It just isn't a good fit.
Attorneys trying to use Quickbooks for Billing, Client Tracking and Tax Reporting - Their handling of Vendors and Clients is extremely confusing and very inflexible. It just isn't a good fit.
Did you spot the theme?
Generically Speaking, about Intuit's Quickbooks and substitute offerings...
Most already know that Quickbooks Desktop is priced well and easier to use than their cloud solution but it's still inadequate in many ways for specific user groups, and being bound by Downloadable Software this day in age simply makes no sense.
Most who have tried it know that Quickbooks Cloud option is grossly confusing with a bloated interface and terribly expensive for what is offered.
Most don't realize this yet, but Intuit's desire to mix Tax/Financial Accounting unnecessarily with Cost/Managerial Accounting is a huge ball of confusion that need not be that way, and that's why both their Desktop and Cloud solutions leave so many in a fray.
Most don't realize this yet, either, and this is BIGGER. The latest in Accounting Education and Software uses Positive and Negative Values on the data entry side of things given we are in a Digital Age. The computer can figure out the Debits and Credits and help you learn those, if desired, while thinking in an easier way.
In fact that Technology has a switch that allows the user to turn off Debits and Credits on the Back end to show you what they actually do and don't provide in a healthy double entry Accounting System.
Most don't realize this yet, either, and this is BIGGER STILL!! The latest in Flat Database technology , as found here, provides users with the cost, freedom and flexibility that all have been seeking, but none could find, because the technology did not come of age until late 2016 or so. And since it has very little benefit to "them", those that control the grossly profitable software markets, and in fact destroys their profit margins into perpetuity, you simply haven't heard about it yet.
Translation - Everything about Intuit's Quickbooks and many other cloud based and downloadable software solutions for Small Business and Personal Use is now Obsolete, but you don't know it yet.
(They do, because they've been told, but don't expect them to announce it until their stock hits the tank!)
In summary, this is what happens when a company is granted a Monopoly.......
Quickbooks is a "great fit" for very few users, yet ask anyone who is NOT in Small Business, and they will tell you that must be the Software to have, because that's all they've ever heard about. Although this day in age, those same folks who aren't in the know may also say, "Oh, there's an App for that", having no clue what the true accounting requirements are for the most typical and prevalent Small Businesses around the Globe.
Our Offerings work because...
We provide you with Managerial/Cost Accounting Templates that are specific for your industry and needs. We don't have a one size fits multiple model.
We provide you with a Financial/Cost Accounting Template that is NOT to be connected to your Managerial/Cost Accounting Templates by healthy design.
We provide you with Accounting and Technology Education that you are currently lacking to help understand why you need what we offer, and why what they have offered for decades is a bad fit, and yet stole the show.
We provide you with a glimpse at Best Practices for your given Industry which helps understand how to integrate your Technology with your day to day business in a healthy, non-burdensome way.
Choose a Path and Keep on Truckin...
Our preference is to see everyone wishing to use Jim's Software spend an hour to two educating themselves more on the history of the Software Industry and the current situation we are in, so you can fully understand and embrace this new type of offering, which focuses more on function than pizazz.
The other option, for those of you just seeking a solution is to jump straight into the software. Our concern there is that some may find the initial download, install and configuration to be a chore, and they may not be able to fathom why putting that energy in on the front end is the best for them individually and collectively long term and they may veer away before "getting it" all as a larger picture.
If you want to take the time to get educated... click xxx then yyy. then zzzz and THEN you will be ready for a New Digital Age.
If you do NOT want to take the time to get educated.... click bbbbb. But be warned. It may not make any sense to you, but give it a go and see where you land.
We look forward to hearing from you soon.